Data and Taxonomies
What kind of Data?
The data that kMatrix provides is comprehensive market intelligence, with metrics ranging from: sales, number of companies, employees, exports, imports, domestic market, forecast growth rates, new product sales, average number of new products, average spend on R&D and over 100 other metrics.
Our Data
Data is provided using a flexible approach. We can provide industry data at the smallest level, on a single product or service, useful for individual company development, through to full sector data encompassing thousands of activities.
Data can be provided on a global scale, by global region, global sub-region, country, country region, city, local authority or LEP scale, depending on client requirements.
We provide a variety of services and different depths of data depending on client needs:
- Provision of pure data to consultants, enriching their offering to their own clients
- Provision of data and market reporting to companies for in-house business development
- Provision of data, reporting and consultation services for business development
- Provision of data and structured reporting to governments on a variety of sectors
- Profiling of new technologies/products for companies, universities and investors to assess the target market and/or find new market across different sectors
- Competent persons assessments of large projects
- Bespoke taxonomy development for specific markets - where a client requires a very narrow definition of a market, existing taxonomies of data can be altered, with products/services added or removed to create specific datasets, with optional reporting
Why a Taxonomy?
The kMatrix methodology is based around the production of a taxonomy, similar to that used for biological taxonomic ranking, with similar products and services being grouped together.
As an illustration, the sector is Low Carbon Environmental Goods and Services (LCEGS), which is then broken down into three Level 1 sub-sectors, one of which is Renewable Energy, which is in turn broken down into seven Level 2 sub-sectors, one of which is Wind that is then broken down into a further three Level 3 sub-sectors and so on:
How is a Taxonomy Arranged?
A taxonomy is arranged as a table, with each line representing the data at the level required. The table below shows the LCEGS sector used as an example in the diagram above, in tabular form to 'Level 2'. The complete dataset is 2,770 lines at Level 5, representing 2,769 different products and services within the sector and its chain of supply. The sales figures for the Low Carbon Level 1 sub-sector would be the sum of the Level 2 sub-sectors in the Low Carbon rows. Data can be provided in tabular form down to Level 5, or as a series of tables and graphs to the level of detail required by the client.
This method of arranging data allows a single line to be analysed for use during business strategy and development. Or larger segments of the sector to be analysed for policy development for example. In this way, the same data can have many different uses, depending on the analyst using it.
By using a taxonomy, which is a way of segmenting a sector, the sector can evolve over time, with redundant activities being removed and new technologies or processes being added.
Example Metrics
kMatrix provides a range of metrics applicable to full sector profiles, company profiles and individual technology assessments. We provide in excess of 65 metrics, including but not limited to:
Sales £m
Available Sales £m
Export Total £m
Available Exports £m
Imports and a % of Domestic Market
Global Market Share %
Global Share of Exports %
Exports by Country £m
Imports by Country £m
Share of Country Exports %
Number of Companies
Total Employment
New Product Sales £m
Market Growth
Forecast v. Actual Growth
Average Critical Mass £m
Average Return on Sales
Average Spend on R&D as % of sales
Number of Transactions
Regionality of Markets
Average project life cycle
Localisation of Chain
Supply Chain Loyalty
Market Requirement for Brand Strength
Brand strength required for Export Markets
Product Transferability to Export Markets
Product Ability to Meet International Standards
Average Product Range/ Spread- No. of products
No. of New Products per annum
New Product Success Rate %
Average Time to Market for New Products
Market Sector Planning Horizon
Market Risk of Substitution
Marketing Costs as % of Sales
Average Time to Maximum Sales
No. of Competitors
Technology Compression Rate %
Technology Life Cycle
Achievement of Regulatory Standards %
No of Stock Turns per Annum
Sector company Birth Rate % Total
Sector company Death Rate % Total
Financial Entry Barriers
Operational Barriers to Entry
Rate of new contracts per annum
Average Contract Duration mths
Scrap Rates
Machine uptime %